2023
was certainly not the best year in the history of the life sciences industry.
Whether it was the worst remains unknown.
A once-glamorous industry suddenly dimmed.
When the whole industry looks back on this year,
the word "layoffs" will certainly be among the keywords.
What was the effect of so many conferences?
What business value did so many official-account followers bring?
Every year, so much money, team effort, and time are invested.
What did it ultimately bring to the business?
After shining during the pandemic, digitalization, once under the spotlight, also experienced a bubble-bursting year. Questions about ROI and business value appeared everywhere. Digitalization was no longer the fashionable thing everyone rushed toward. Like neon lights going out on Huanghe Road, the halo around digitalization also faded.
The problem is not digitalization; the problem is that it is not intelligent enough.
After the wave of digitalization that talked only about volume but not business outcomes faded, 2023 can be called the first budding year for digital-intelligence precision marketing that truly creates business value.
Years of digital construction have formed digital mindsets within enterprises and continuously produced large amounts of data. These have laid a solid foundation for digital intelligence.
The core of precision is segmentation. The foundation of segmentation is tag diversity, and tag diversity naturally comes from data completeness and richness.
Digital intelligence is simply the natural next intelligent step.
In 2023, MeDomino was fortunate to work with a leading multinational enterprise to complete a full digital-intelligence precision marketing case and form a complete solution: NICE (Next Intelligent Customer Experience).
NICE views everything from the customer journey, rather than from internal sales tasks or standard actions. It integrates omnichannel data, relies on algorithms and tools, precisely allocates marketing resources, fully activates digital channel capabilities, empowers frontline sales as much as possible, and forms a complete closed loop.
During its limited launch period in 2023, NICE increased the content open rate of digital channels by more than tenfold.
Read the case details
NICE not only achieved significant business value, but also continues to generate and accumulate massive amounts of real, high-value data for enterprises.
Looking at NICE from another dimension: the client's largest BU is now preparing to launch a NICE project, and its latest blockbuster product is about to enter the project stage.
So what exactly is NICE, and how does it work? See the NICE series introduction, or contact us directly.
