Continuing from last time (review: Can Pharma and Medtech Content Be Generated Automatically? A Fast, Accurate, and Stable Tool Is Here), Bob at a pharmaceutical company had already used MeDomino Content Hub AIGC to automate content generation. Recently, he encountered a new challenge.
The knowledge base now contains more and more content, meeting personalized marketing needs across different customer groups, departments, and business scenarios. But a new problem has emerged:
Bob's field rep colleagues use various types of content to engage customers. As content becomes increasingly personalized, reps are also asked all kinds of personalized questions. Because most field reps do not have professional medical backgrounds, many customer questions cannot be answered on the spot. Often, the answer is already in a company material or guideline, but reps do not know where to find it. When the source material is a long English document, the challenge becomes even greater.
In the past, Bob's team provided professional support to help field colleagues answer customer questions. This involved cross-team collaboration, compliance processes, and other factors, so customers often had to wait three days to receive an answer. The company spent significant labor costs, and the customer experience was not ideal.
Now, under the broader push for cost reduction and efficiency improvement through digital transformation, the company requires each team to handle more customer questions with fewer people and in less time, accelerating shifts in customer understanding.
Overwhelmed, Bob began exploring a new solution: is there a way for field colleagues to quickly master professional content, ideally answering customer questions directly on site? That would reduce cost pressure for the company and help customers receive feedback faster.
There is.
MeDomino Content Hub is an enterprise-grade intelligent knowledge base built on MeDomino's self-developed life sciences AI model. You can upload all enterprise content to MeDomino Content Hub, and the platform automatically applies precise content tags, helping you find the documents you need in minutes (learn more: Content Management: The Aspirations and Concerns of Pharmaceutical Digitalization).
Building on its deep understanding of the enterprise knowledge base, MeDomino Content Hub AIGC also provides intelligent dialogue, one-click summaries, one-click translation, and other capabilities. It cites factual sources from the knowledge base, responds in seconds, and provides source documents along with its answers. This helps field reps quickly understand, filter, summarize, and master all information in the knowledge base, deliver near-real-time Q&A feedback to customers, and provide sufficient evidence for on-site answers. Professional evidence helps persuade customers and greatly improves their trust in and satisfaction with field reps.
For more information, visit the AIGC product page.
