"Content" has always been a hot topic, especially after AIGC (AI-generated content) arrived in 2023, pushing the popularity of content to a new level.
In 2023, the number of requests we received around content management increased noticeably compared with before. This was not surprising. In fact, signs had already appeared six months earlier.
In the first half of 2023, we conducted a survey and received responses from digital, marketing, medical, IT, sales, and other departments at pharma and medtech companies. In response to the question "Which digital transformation projects are you most looking forward to implementing in 2023? (multiple choices)," more than half of respondents selected content management tools.
01 Customers Are the Best Teachers
In 2023, our enterprise-level content management platform, MeDomino Content Hub, continued to iterate and update in line with industry development and customer business needs. It helped many pharma and medtech companies achieve digital-intelligent content management, including a customized solution for BeiGene, a global biotechnology company:
"We need to build a full-lifecycle content management platform. Through refined approval and permission management, it should enable unified management of data in different formats, deliver high-quality customer digital experiences and secure data applications, and also meet the strict compliance requirements of the pharmaceutical industry," said Gu Weihong, Associate Director of Information Technology, Global Technology Solutions at BeiGene.
MeDomino provided BeiGene with a customized tag system to support personalized content classification, grouping, and control for the pharmaceutical industry.
The embedded algorithms provided by MeDomino support one-click upload and processing of multimodal files, automatically extract tags from text by combining professional medical vocabulary, organize files by multidimensional tags, and allow adjustments based on users' business habits. With automated tag processing algorithms, BeiGene can process large volumes of data quickly, accurately, and continuously.
Compared with manual processing, MeDomino's solution on Amazon Web Services not only improves data processing efficiency and consistency, but also continuously reviews and operates tag usage, ensuring the completeness and effectiveness of the tag system and file tags.
Case details: Integrating Multichannel Data: BeiGene Achieves Tag-Based Multimodal Integrated Content Management on the Cloud
Some life sciences companies already using MeDomino Content Hub
02 Technology Is the Strongest Support
With so much customer trust, MeDomino Content Hub certainly cannot fall behind in capability.
Why
The core foundation of MeDomino Content Hub is fully automated content tagging.
Some people may wonder: now that we are in the era of large language models, why do we still need tags? Or do we still need tags at all?
Our answer is yes. Content tagging is important content infrastructure, running through the entire logic of content management: what to manage, how to use it, and who to use it for.
What to Manage
Does this even need asking? Content management manages content. Yes, MeDomino Content Hub helps pharma and medtech companies manage multimodal content with one click:
Whether PDF or Word, image or audio/video;
Whether product materials or literature papers;
Whether Chinese or English;
Whether promotional or non-promotional.
MeDomino Content Hub can upload, automatically parse, and manage them in minutes.
One scenario deserves special mention: pharma and medtech conferences often involve multiple speakers and may last two to three hours. Once there are many meetings, archived audio and video files become difficult to reuse efficiently.
So in 2023, MeDomino Content Hub added a new capability: speaker voiceprint recognition and archiving for meeting audio and video content. Through voiceprint recognition, the system quickly identifies each speaker's content, splits it into separate segments, then automatically converts audio/video to text and tags it. Meeting files are transformed from heavy audio-video assets into lightweight documents that are easier to manage and reuse.
How to Use It
In the past, content was easy to store but hard to find. Now it is different. MeDomino Content Hub makes content easy to manage and more convenient to use.
1. When searching for specific content, use file-level tags to retrieve content and download it directly for release. This is suitable for content files that have already passed review.
2. When existing content does not meet a need, use paragraph-level tags to find corresponding content pages. Drag suitable pages over, and a new piece of content can be combined through simple drag-and-drop.
3. When you need to understand content quickly, MeDomino Content Hub connected ChatGPT capabilities in 2023. Ask what you want to know, whether within a document or across documents, and Chinese answers can be generated in seconds.
Who to Use It For
Good content must be used for the right people.
Refined content marketing with "personalization at scale" is no longer exclusive to B2C companies. Many pharma and medtech partners are exploring it.
1. When we understand HCPs well enough, we can understand group or individual HCP mindset stages, interests, preferences, interaction records, and relationship networks.
2. When we also understand content well enough, we can know which existing content suits HCP group A and what new content needs to be generated to serve HCP group B.
3. Finally, by connecting HCP tags and content tags, we can build personalized content matching paths and carry out refined content operations.
In 2023, MeDomino Content Hub made a major breakthrough in "who to use it for": it helped a leading European pharmaceutical company achieve the best matching strategy between HCPs and content, increasing effective content reach by more than tenfold.
The article is limited, but the capabilities are not. For more information about content management, please visit the MeDomino Content Hub product page, or request a demo directly. We would be happy to tell you about that tenfold improvement.
