Now that the new 2025 medical insurance catalog has just been released, pharma teams are actively promoting their own products across WeChat Moments. Many reps probably already have long lists of customers to visit, especially for products whose new indications have just entered reimbursement and now require visits to customers they do not know at all.
Does this sound familiar to many pharma professionals?
l A long list of new customers, but who knows what they actually care about...
l When visiting grassroots hospitals, you are unsure about physicians' diagnosis and treatment habits, and the conversation goes cold after just a few sentences...
l The product is clearly strong, but you still cannot find the right way to talk with customers...
There is no way around it: competition is intense and resources are being fought over fiercely. If teams still rely on old scripts to force familiarity, customers simply will not respond. The need to "find the right person and say the right thing" is more urgent than ever.
After all, only when physicians recognize a product can it truly reach patients.
To earn physician recognition, the key is knowing what physicians need. I am not talking about money. I mean academic needs.
Many products previously focused only on tier-one and tier-two tertiary hospitals, with little information about grassroots physicians. This is exactly when tools should be used. For example, MeDomino's HCP360 tool, MeDomino HCP Navigator, is highly reliable.
MeDomino has a profile database covering 4 million physicians nationwide, including top physicians, mid-level physicians, and grassroots physicians. More importantly, MeDomino HCP Navigator is not just data. It uses AI algorithms to extract physicians' views, preferences, relationship networks, and concerns, and can intelligently generate visit strategies and talking points.
If you want to understand specific scenarios, contact me anytime.
