To promote medical education and improve professional knowledge, pharmaceutical companies often need to hire HCPs and related experts to provide medical consulting, lectures, meeting moderation, commentary, meetings, or promotional activities, and to build their own unique speaker databases.
01 Challenge: Speaker Data Is Difficult
According to our research, the speaker verification process commonly used by pharmaceutical companies currently has four main steps:
1. Frontline representatives submit application materials.
2. The company verifies and confirms the information internally, including corrections, and assigns speaker levels.
3. The enterprise conducts a second verification of speaker qualifications.
4. The enterprise signs contracts with qualified speakers who meet requirements.
The process sounds simple, but actual execution faces many challenges.
In various speaker verification projects MeDomino has undertaken in the past, we found that both leading MNCs and traditional local Chinese pharmaceutical companies spend a long time verifying a speaker because customer qualification and profile data is missing from internal CRM systems. The complicated verification process often gives medical departments a real headache.
Speaker level standards are usually based on academic titles, positions in academic societies, journal papers, and even past conference speeches, clinical trials, funds, and other information. They evaluate the speaker's academic influence and clinical strengths in the field, while also verifying public speaking ability, information delivery effectiveness, circle influence, and more.
Verifying speakers by these standards means reviewers must first collect this data. For companies without continuous collection capabilities, this becomes an extremely difficult hurdle.
02 MeDomino: Professional Speaker Verification
Now, with MeDomino, this problem has a solution.
MeDomino's long-maintained physician database collects nearly 4 million HCPs nationwide and their academic data. It is almost the only high-quality database on the market that continuously injects data across dimensions and is maintained by a professional medical team. It has played a major role in many speaker verification projects.
But if it were only data collection, that would not be a major highlight; many companies may be able to do that. Accurately and efficiently matching this data to each HCP is where true technology is demonstrated. After years of exploration, our R&D team developed an automated matching mechanism suitable for the pharmaceutical field, with accuracy as high as 98% and supported by data. Manual synchronous checks also provide positive and negative learning samples for the matching program. This not only saves data operations personnel a great deal of time, but also provides data support for projects such as speaker verification and HCP identification.
- Deep scoring calculation logic and relationship network connections help understand HCP academic influence while also considering their influence circles, evaluating speaker capability from multiple angles.
- The self-developed speaker verification system can set different grading standards according to enterprise needs, quickly locate HCPs, conduct automated program review, and combine human secondary sampling, allowing machines to replace 80% of manual work.
03 Users Say It Works
We have successfully helped many pharmaceutical companies accurately review and grade speakers. During verification, we also helped correct HCP data and reduce CRM database pollution.
Clients have said: "This is genuine big-data AI," and "MeDomino's data and technology are ceiling-level."
After countless rounds of helping clients correct information, we also received sincere thanks: "The detailed work of the MeDomino team helped us clean up a lot of incorrect information. Thank you for your hard work."
04 Conclusion: The Future Is Promising
Behind every pharmaceutical company meeting, there is a large investment of money and manpower. Especially after the anti-corruption storm in the pharmaceutical industry, the importance of meeting compliance and speaker compliance has become even more prominent. For details, see Storm Sweeping the Pharmaceutical Industry: Crisis or Opportunity?.
Because speakers play the important role of delivering meeting goals, whether speaker verification is supported by comprehensive and accurate data, and whether it can fully reveal speakers' academic preferences, relationship networks, and diagnosis and treatment views, becomes the top priority.
MeDomino has a big-data middle platform built through years of dedicated work and can tailor capabilities for speaker verification needs. Leave professional work to professional MeDomino. We are confident we can help more pharmaceutical companies move faster and work more efficiently.
