From July 28 to 29, 2022, the 11th CFS Finance Summit and 2022 Sustainable Business Conference was held in Beijing under the theme "Activating the Vitality of High-Quality Development."
At the award ceremony, MeDomino won the "Digital Innovation Leadership Award"!
MeDomino not only has a customer profiling system, but also an intelligent recommendation system. Another reason for the award is MeDomino Content Hub, the healthcare industry's first medical content management platform. These two powerful capabilities together make the recognition well deserved.
Let us start with intelligent recommendations. Many of our customers say that having no data is painful, but having too much data can be painful too.
Rich and deep profiles are certainly valuable, but when they are used by frontline teams, simple and direct outputs are more likely to create value. Headquarters strategies may be logical, evidence-based, and well reasoned, yet execution can easily drift. The root cause is strategy consistency. When strategies are distributed, they cannot always point to precise individual customers; they can only describe target groups. In the end, frontline sales teams still decide which customers a strategy should be applied to based on their own experience.
MeDomino's intelligent recommendation system innovatively uses a tagging framework to break down marketing strategies into individual tags. Human-centric tags are exactly where MeDomino excels and leads. As a result, marketing and medical strategies can finally be mapped to individuals, solving the problem of strategy consistency. MeDomino currently maintains a leading market share in enterprise-level HCP360 and related applications.
MeDomino Content Hub solves a major pain point in medical content management by completing, in one step:
1. Centralized content management
2. Multi-format and multi-modal content management
3. Automated full-text tagging of content
4. Automated file-level tagging of content
5. Intelligent content search and recommendation
6. Permission management that considers both functions and content
MeDomino Content Hub will also soon launch:
1. Combinational content generation
2. Efficient content reuse and rapid generation
3. Topic recommendations and approval workflows for content
4. Intelligent content review
The ultimate goal is precise, scenario-based use of content.
MeDomino Content Hub has already been deployed by multiple top pharmaceutical companies and will soon work with leading medical device companies, local pharmaceutical companies, and genetic testing companies. Its current bid-win rate is 100%.
True precision marketing and personalization depend on accurate profiling, as well as precise content and intelligent content review. The future is promising.
