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Project Background and Business Challenges
After national volume-based procurement, pharma companies sharply reduced sales reps, creating major gaps in customer understanding and a lack of frontline feedback channels. External ecosystem data was scattered, and channel delivery was fragmented, making it difficult to form a closed marketing loop. Volume-based procurement products needed to complete HCP education and prescription penetration without sales reps being present. MeDomino's four million physician profiles and external physician data laid the foundation for precise matching.
Core Modules of the NICE Solution
MeDomino Tagging
MeDomino Tagging integrates pharma companies' internal data with external HCP data, uses One ID technology to connect data and define personalized HCP tags, and calls on four million physician profiles in real time. This helps pharma companies accurately identify physicians with information gaps and establish a foundation for tiered operations.
MeDomino Content Hub
MeDomino Content Hub centrally manages materials, supports content tagging and AIGC generation or reuse, effectively improves content-to-HCP matching, and shortens the cycle from drafting to publication.
MeDomino Journey Builder
MeDomino Journey Builder visually configures marketing strategies and automatically pushes the best content to physicians' preferred channels based on tags. It improves multichannel engagement efficiency and enables rapid campaign iteration without coding.
A Five-Step Digital Execution Process
Lock in Physicians
Combine tags in MeDomino Tagging to generate a target list.
Match Content Intelligently
MeDomino Content Hub automatically recommends materials.
Deliver Across Channels
MeDomino Journey Builder pushes content based on channel preferences.
Capture Behavior Data
The system collects reading and interaction data in seconds.
Iterate Content
Based on data, tags and materials are automatically fine-tuned.
Large-scale external physician data is a competitive barrier in the era without sales reps. MeDomino's three core systems, MeDomino Tagging, MeDomino Content Hub, and MeDomino Journey Builder, form an efficient closed loop of tags -> content -> strategy. With deployment in less than four weeks, data-driven delivery replaced manual pushing, and enterprise marketing costs dropped significantly.
